People & Values

Effectus Team People & Values

The team at Effectus is united by the strong desire to make a difference... We have opted to be in the Sales Performance Consulting domain because we believe that Enabling Sales Excellence in the B2B domain is something that can make a difference to the performance of Sales teams and Organisations that believe in growth through customer centric Sales Growth.

Team Effectus
Team Effectus
JP Singh - Founder Effectus
JP Singh
Background
JP founded Effectus in partnership with Vijay Srinivasan in early 2013. Prior to Effectus, JP was Executive Vice President.. More
Vijay Srinivasan - Co-founder Effectus
Vijay Srinivasan
Background
Vijay Srinivasan (Vijay) co-founded Effectus with JP Singh. Prior to establishing Effectus, Vijay was VP & Managing Director.. More
Dilip Pradhan
Dilip Pradhan
Background
Dilip is a highly skilled Electrical & Automation Engineer with an M Tech from IIT-B and extensive experience in the area of variable frequency drives in.. More
Nikita Singh
Nikita Singh
Background
Nikita attained a Bachelor’s Degree in Commerce, Advertising & Marketing.. More

 

Vijay Srinivasan (Vijay) co-founded Effectus with JP Singh. Prior to establishing Effectus, Vijay was VP & Managing Director of Invensys India, a subsidiary of the globally renowned automation industry major. He built the business of Invensys in India over the previous four years, with significant successes in the Indian marketplace which were derived from building a strong, effective sales team and customer relationships. Vijay has had a string of successful business experiences in both large multinationals and start-up organizations in Singapore, Malaysia and India over the past 29 years. He has worked in leadership roles in Bharti Airtel, U21Global, Sybase, Ariba, IBM and Wipro Infotech. Vijay has had a strong and diversified experience in business development, sales, new market identification / development, strategic work relating to business models, and excellent relationship-based positioning with top executives in a B2B enterprise setting. Vijay has an Electronics & Communication Engineering Degree from AC College of Engineering & Technology, followed by MBA from Indian Institute of Management Bangalore. Vijay is passionate about building world class, high-performance sales teams who create positive impact on their organization’s growth objectives. He believes that sales teams can be trained and equipped to deliver customer satisfaction by fulfilling their unmet needs in a creative manner. Currently, Vijay is a Honorary Advisor to Effectus.

 

JP founded Effectus in partnership with Vijay Srinivasan in early 2013. Prior to Effectus, JP was Executive Vice President( Electrical & Automation) & Board Member of Electrical & Automation Vertical, with India’s leading Engineering, Construction & Technology company, Larsen & Toubro Limited(L&T) from 2003-2012. He was responsible for multiple business units in the Control & Automation and Electrical Systems & Projects space in India and the Middle east. Immediately before this he was MD of Yokogawa Japan’s India JV and, for 18 years prior to Yokogawa, he was with Emerson Process Management India JV where he rose from Employee No.1 to VP&GM in the period from 1981-1991. In his 33 years of growing and leading Industrial Businesses, creating growth and value for stakeholders through outstanding support to and relationships with customers was his passion. He founded Effectus to make an impact on Sales professionals using the world’s foremost IP and his own experience in Industry in the B2B selling space.

 

 

Nikita attained a Bachelor’s Degree in Commerce, Advertising & Marketing with distinction from Mumbai University’s HR College of Commerce and Economics in 2012. She was President of AIESEC Mumbai in 2011-12, VP Talent Management at AIESEC India in 2012-13 and VP (Operations) with AIESEC International- following which she completed her Masters in Organisational Behaviour at The London School of Economics & Political Science. She is now a Consultant with Korn Ferry Hay Group and works of Org design & Leadership projects for Marquee clients. She continues to provide some personal time to Effectus.

Nikita was involved with Effectus at its inception and has contributed in the area of pre-workshop assessments and marketing.

 

Dilip is a highly skilled Electrical & Automation Engineer with an M Tech from IIT-B and extensive experience in the area of variable frequency drives in the Cement, Power Metals& Mining sectors first at NELCO and thereafter for over 20 years at Larsen & Toubro. He made the transition from pure engineering work to Sales as Western Regional Business Head for the Automation business at L&T and thereafter as Head of Power sub vertical and Key Accounts for the Electrical & Automation Business of L&T. His understanding of customer issues coupled with being a patient and painstaking, process oriented professional earned him the respect of peers and customers alike. He has been involved with Effectus for a couple of years now in interventions related to Key Account Management and Executive Engagement.

He played a key role in the development of our Business Acumen and Executive Engagement programme- which has enjoyed success with some of our Key clients. His personal values embody the spirit and ethos of Effectus in working to make our customers successful.