In the competitive and rapidly changing world of the customers we serve, is it enough to equip Sales Professionals with product knowledge & sales methodologies alone? More
Research by CSO Insights( and several others- Forrester, Sirius Decisions etc) clearly establishes that
Effectus has developed a customisable, Executive Engagement framework
for sales professionals.
A Discovery Process to set the context for why it is imperative to master the ' art & science of Executive Engagement, capture current challenges and obstacles to Executive Engegement and participant Expectations- which in turn are used to customise the emphasis of the workshop learning that follows.
Two day Workshop to master the 5 key elements of Executive Engagement.Customer Insight, Research & Preparation, Financial statements and ROI. Day 2 is mainly role plays around current sales pursuits. Take aways include insights & tools around 'what-to-do' and 'how-to-do'.
One-on-one Coaching 45 days & 90 days after the workshop to review people what worked well, what did not work & what could have been better. The facilitator guides and course-corrects as needed. Coaching ensures that learnings from the workshop are effectively put into practice. A program wrap up workshop post 90 days,provides perspective shared learnings & success stories.