Category Archives: Who We Are


The team at Effectus is united by the strong desire to make a difference… We have opted to be in the Sales Performance Consulting domain because we believe that Enabling Sales Excellence in the B2B domain is something that can make a difference to the performance of Sales teams and Organisations that believe in growth through customer centric Sales Growth.

Team Effectus

Team Effectus
JP Singh - Founder Effectus
JP Singh

JP founded Effectus in partnership with Vijay Srinivasan in early 2013.

Prior to Effectus, JP was Executive Vice President.. More

Vijay Srinivasan - Co-founder Effectus
Vijay Srinivasan

Vijay Srinivasan (Vijay) co-founded Effectus with JP Singh. Prior to establishing Effectus, Vijay was VP & Managing Director.. More
Dilip Pradhan
Dilip Pradhan

Dilip is a highly skilled Electrical & Automation Engineer with an M Tech from IIT-B and extensive
experience in the area of variable frequency drives in.. More
Nikita Singh
Nikita Singh

Nikita attained a Bachelor’s Degree in Commerce, Advertising & Marketing.. More

About Effectus – Miller Heiman Sales Consulting Firms & Training Mumbai<br />

A Miller Hieman Group Partner – is a Sales performance consulting firm focused on designing and implementing
Sales Excellence Programmes for companies operating in complex, B2B environments. We seek to upskill and transform Sales
Professionals by impacting ‘how they sell’ more than ‘what they sell’.

With over 35+ years of senior-level leadership experience in building and growing businesses in the B2B space,
we address the vital need of businesses to acquire higher & more profitable sales,repeat customers & referrals
. We achieve this through 3 service offerings

Sales Performance Consulting based on the well tested
frameworks of one of the leading global Sales Performance companies
, Miller Heiman Group- MHG- which now includes Miller Heiman, Huthwaite and Achieve Global..


Business & Financial Acumen Intervention
to help Sales Professionals acquire and practice
the appropriate skills to engage effectively at the CXO level by demonstrating differentiated understanding
of the Business initiatives that drive the CXOs thinking and actions. We believe this is a “teachable” skill.
Our Executive Selling Intervention is designed towards this end.


Reinforcement & Support:
Our single- point focus is to deliver consulting services
that enhance the value of training/L&D and provide tangible business outcomes and ROI. Post- programme
Reinforcement & Training is a key lever in driving adoption and sustainable change. We work with Sales and
L&D Management to design & implement appropriate interventions that sustain their journey to Sales Excellence.


Our delivery model encompasses Discovery and program design, program roll out and, most importantly,
post roll out coaching in “live” situations. We seek to enable your teams achieve tangibly better Sales
Performance. Our focus is your success and your outcomes.

effectus sales consulting & training team