Effectus
– A Miller Hieman Group Partner – is a Sales performance consulting firm focused on designing and implementing
Sales Excellence Programmes for companies operating in complex, B2B environments. We seek to upskill and transform Sales
Professionals by impacting ‘how they sell’ more than ‘what they sell’.

With over 35+ years of senior-level leadership experience in building and growing businesses in the B2B space,
we address the vital need of businesses to acquire higher & more profitable sales,repeat customers & referrals
. We achieve this through 3 service offerings

Sales Performance Consulting – based on the well tested
frameworks of one of the leading global Sales Performance companies
, Miller Heiman Group- MHG- which now includes Miller Heiman, Huthwaite and Achieve Global..

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Business & Financial Acumen Intervention –
to help Sales Professionals acquire and practice
the appropriate skills to engage effectively at the CXO level by demonstrating differentiated understanding
of the Business initiatives that drive the CXOs thinking and actions. We believe this is a “teachable” skill.
Our Executive Selling Intervention is designed towards this end.

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Reinforcement & Support:
Our single- point focus is to deliver consulting services
that enhance the value of training/L&D and provide tangible business outcomes and ROI. Post- programme
Reinforcement & Training is a key lever in driving adoption and sustainable change. We work with Sales and
L&D Management to design & implement appropriate interventions that sustain their journey to Sales Excellence.

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Our delivery model encompasses Discovery and program design, program roll out and, most importantly,
post roll out coaching in “live” situations. We seek to enable your teams achieve tangibly better Sales
Performance. Our focus is your success and your outcomes.