Who We Are
At Effectus we provide a unique blend of real-life sales and business leadership experience at top rung companies. We bring an outside-in holistic approach that relies on having “been there and done that” rather than pure sales and marketing course material that a typical B-school might offer (no criticism implied at all).
With over 30 years of Industry leadership experience and 10 years in Sales Performance consulting, we have helped achieve better sales and more profitable sales at companies across verticals. From Automotive (SKF, Schaeffler, Asian Paints) to Healthcare (Fresenius and Terumo penpol), IT (Trend Micro), Engineering (Baumer, CD- Adapco, Norican) to service industries such as Sodexo as well as specific interventions at PWC and KPMG).
Sales Consulting
With our senior-level leadership experience and a decade in Sales Performance Consulting, we address the vital needs of businesses to acquire higher and more profitable sales, repeat customers, and referrals.
Our Learning interventions in Sales (Sales Essentials and Business & Financial Acumen) are designed for mid-to-senior enterprise level sellers, with the objective of creating differentiation not just by “what they sell, but how they sell.”
Culture and Accountability
In recent years, we have realised that successful Sales transformations are as much about adopting new sales processes as they are about shifting the beliefs or mindsets of the sales organization to keep up with the rapid pace of change.
This is where our Culture and Accountability work helps shine a light and provide the processes and tools for teams and organizations to achieve sustainable shifts in the way they think and act to achieve results.
Accountability workshops
help your teams take personal accountability to close performance gaps related to either Sales results - if the intervention is for sales - or overall results, if the intervention is for cross-functional teams. We see a transformation from “blame game syndrome” to a proactive SOSD (see it, own it, solve it, and do it) culture.
Based on a common language and framework, the workshop helps employees take personal ownership of end goals. We base everything on simple tools to operationalize accountability, as well as focused and easy-to-implement feedback models.
