Category Archives: KNOWLEDGE CENTRE


Our partner, , Miller Heiman Group(MHG), produces a prolific body of thought leadership,
industry-leading research, books & journals. The Alumni tab on MHG’s website connects you to a host
of outstanding material that our Alumni can use to access audios, videos and articles to reinforce concepts learnt at our
Workshops.

Over time, we will share Effectus’ experience of working with clients in the Indian
market.Effectus seeks to progress to become a thought leader in B2B sales over time.

Connecting to the CSO Insights site opens a whole world of high quality research inputs including
our much recognised Global Sales Best Practices Study.

When you consider raising your game in B2B sales, you will find most of what you need to make sound decisions based on
data and analytics right here!

The Effectus LinkedIn page is your window to the challenging world of complex, B2B sales.
The LinkedIn tab in the footer will connect you seamlessly to MHG and CSOInsights resources.

Library

MHGProfessional-Selling-Skills-Product-Sheet
MHG-Executive-Impact-Product-Sheet

MHG-Funnel-ScoreCard-Product-Sheet

MHG-LAMP-Product-Sheet

MHG-Professional-Sales-Coaching-Product-Sheet

MHG-SPIN-Selling-Conversations-Product-Sheet

MHG-Strategic-Selling-Funnel-Management-Product-Sheet

MHG-Strategic-Selling-Product-Sheet

MHGConceptual-Selling_Product-Sheet

MHGPredictive-Assessment-Product-Sheet

MHGSales-Excellence-Assessment-Product-Sheet

Miller Heiman Group(MHG) Resources

CSO Insight - The research division of Miller Heiman Group

A proven source for sales research, data and expertise